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What is SEO and its importance

SEO stands for “Search Engine Optimization”

Search engine optimization (SEO) is an area of website development that seeks to improve the way content is ranked by the search engines in organic search results. Different approaches could be taken in order to achieve the goal of getting higher rank through the search engines such as a website architecture which enables the easy search of the content and mobile-friendly and load quickly page.

All the major search engines such as Google and Bing have primary search results where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to the users’ search. This process is paid search ads, hence, there is no payment involved.

Designing and creating a website is simple in few years back because a generally looking good and appealing website would draw peoples’ attention. But, it is no longer as simple as to just leave your website ‘be there’ as before, the achievement and successfulness of a website is now depends on whether it could be discovered by the search engines.

SEO is so important nowadays. Why? This is because SEO is the vehicles that drive the potential customers to search and find the products they looking for and it’s the way for your website to be found by the customer and makes your sales.

SEO is an online marketing strategy that helps a website to be easily discovered through the search of popular keywords phrases on the search engines. You can say your website have been successfully optimized when it appeared on the top three searches of the search results.

SEO is important and essential for your website because:

1. Ranking on Google
A completely optimized website is crawled and indexed by Google instantly; hence, your website will get a better rank on its first page.

2. Search engine indexing
Search engines love to index optimized websites and rank them higher.

3. Lead Generation and put you ahead of the competition
With SEO, you get the chance of generating leads from a well ranked compared to the other websites that selling the same products.

4. Increased website traffic and good for social promotion
A good ranked and optimized website drives more traffic as compared to those which is not optimized and people who find your website is more likely to promote it on social media channels such as Facebook, Twitter, etc.