1) Understand Their User Desire and Ability

It’s believed that Google’s success came from its desire and ability to provide higher-quality results for each user. Understanding search intent and finding the most accurate and relevant websites that match each query have allowed Google to stand out from the competition. Online satisfaction is a major part of their core business model. Google provides simple, better results. If users like the search results they find, based on the search queries, then the user will be happy. Happy users turn into repeat users. Repeat users become loyal to the platform.

2) Developing Strong Trust Through Better Results

Providing better, more relevant results have allowed Google to be considered a trustworthy resource for finding information on the web.   As a result, users started to leave MSN, Yahoo, Alta Vista, and other platforms to enjoy a search engine that offered relevant search results quickly. Google’s trust has continued to increase over the years by:

  • Constantly updating their search algorithms
  • Focusing on the user, their intent, and their satisfaction

As a result of the above, Google has become a household name that everyone is aware of. Now, most people won’t go a day without Googling at least one thing.

3) Local Search: Matching Proximity to User Search Intent

Small businesses are the backbone of the U.S. economy and Google took advantage of this information. They combined search capabilities with proximity and geo-location targeting to create custom, local results for users.

Local search opened up the competitive playing field for all businesses, as they were able to be found for their products or services based on how far away they were from the user. Google provided users with better results based on both search intent and geo-proximity of where the search actually took place. These custom results have led Google to become the go-to medium for local searches.

Once accomplishing this, Google took it a step further by marrying local search results with the Google Maps platform. This allowed users to navigate and explore local businesses with their smartphone. With this, Google was and still is able to help users navigate their way to any location

4) Constantly Testing and Improving: Algorithms and AI

Google is constantly testing their search results in order to change and adapt as users’ habits change. Google’s algorithm is a hidden secret that is constantly being developed using human analysis and machine learning. As always, the end goal is to create better search results. Many SEOs have tried gaming the system in order to get around Google’s algorithm and rank higher in the SERPs. While this might work in the short term, Google almost always catches on and penalizes websites who proactively use black-hat techniques. This is Google’s way of making sure results are not skewed and that users keep trusting them to provide the best results.