Search Engine Optimization is the art, and science, of ranking in Google. It really comes down to two major factors — on-page and off-page SEO. On-page SEO includes creating high-quality, keyword-rich content, optimizing keyword placement, optimizing title tags, technical SEO, etc. Off-page SEO mainly revolves around link building — a task that is crucial to rank at all in the search engines.

While SEO stands for Search Engine Optimization, three crucial factors to dominate in the search results can be remembered with the same acronym. I call this the SEO Formula.

S is for Strategy

Tactics are helpful, but strategy is your ticket to online success. For example, hosting an awards or a contest to build links can be way more effective than offering to write guest posts for bloggers.

E is for Expert

Your website should position you as the expert in your industry and offer valuable advice and data to its visitors. This is a great way to establish authority and to attract natural links from trusted sites.