Google Analytics is a free tool that you can used to track data about the way visitors to your site associate with it. It’s particularly helpful when utilized as a part of conjunction with your free BoostSuite account.
During a search engine optimization (SEO) campaign, you will need to use Google Analytics to track the performance of your keywords in order to have a successful campaign. You will be able to know how much traffic each of the keyword brings to your website. Google Analytics will open up a world of information you probably never knew about visitors on your site.
Here are some benefits of using Google Analytics during an optimization campaign:
1. It is completely free of charge
Despite the fact that it is a free tool, however regardless it offer the same amount of or much more functionalities when compared with other paying tools.
2. Able to find out how your visitors locate your website
Other than the core set of keyword that you are optimizing, you will likewise have the capacity to discover what other keywords your visitors type in to discover your website. During the initial optimization campaign, the quantity of keywords might be close to nothing. Yet, as time passes by, you will begin getting more keywords being listed on natural postings, due to your overall optimization effort.
3. Able to identify which pages and links your visitors click the most
You will have the capacity to know which are the famous pages and links, and measure whether your optimization campaign is guiding the traffic to the right pages.
4. Visitor segmentation
With this, you will have the capacity to know what number of new visitors that your search engine optimization campaign brings to you. You can segment your analytic result by new/returning visitors, topography and referral sources.
5. Able to fine tune your website
With this analytic report, you will have the capacity to fine tune your website, and do another copywriting on any page that isn’t changing over well. At last, it will bring you greater quality prospects, and in this manner increasing more customers in the near future.
With Google Analytics, other than collecting data about traffic from Google, you will also be able to collect data traffic from MSN and Yahoo! search results with respect to your site and use it to strengthen your stronghold on the search platform.
One awesome thing that BoostSuite automatically handles is the ID of bottleneck pages on your website. These are pages where your visitors are stalling out. To build your visitor to change rate, you can utilize the headline optimization tests to test up to four different iterations of a headline on a single page. When one of those headlines is considered a winner (statistically significant), BoostSuite will naturally show that to all visitors.
Every marketing campaign on the Internet needs to be tracked in order to make it successful. After planning and implementation, tracking tools are necessary so as to calculate the ROI of a particular campaign.