Online marketing is different from traditional marketing, which has historically included media such as printing, billboards, TV and radio advertising. It is the practice of using web-based channels to spread a message to potential customers about a company’s brand, products or services.
The online marketing methods and techniques are e-mail, social media, display advertising, search engine optimization and more. Marketing aims to reach potential customers through the channels in which they spend time online reading, searching, shopping or socializing.
1. Personal Branding
Successful companies can give the successful entrepreneurs who lead them a ton of momentum. Branding yourself in front of your company gives you the opportunity to promote your brand with a more trustworthy and personal image.
It also gives you more power to meet and connect with others, forms more partnerships and gives your organization a face. And it is free to do it from a monetary point of view, although you will have to spend a considerable amount of time.
2. Content marketing
Content marketing takes a variety of forms and can achieve a number of different goals depending on how you form your strategy. You could, for example, use white papers, ebooks and other long-form content to attract downloads, signups, and conversions, or use an on-site blog to attract more inbound traffic to your site.
You can even use content as a way of helping and solving problems or a combination of these applications. Content marketing is incredibly versatile and helpful and your customers expect you to have at least some of it in place for them if it is valuable.
3. Search engine optimization (SEO)
SEO is the process to make your site more visible in search engines so that you get more traffic from people looking for products or services. Much of your organic search position ranking is based on your technical structure and content development strategy.
Therefore, SEO is not much more investment if you create new content on a regular basis- and it is worth the extra investment if your site is properly indexed for no other reason.
4. Conversion optimization
Most of these strategies are aimed at getting more people on your site, but what do they do when they are there? Conversion optimization helps you to gain more value from every visitor by maximizing the conversion rate.
Sometimes, this means including more conversion opportunities, and other times, improving the ones you already have.
5. Social media marketing
Social media marketing is not your promise, but there is considerable potential to build and nurture a social media audience. Again, content will play a big part here, as it will probably be the factor that attracts your audience. You can gain greater brand visibility, a better reputation and much more traffic with your links.
6. Email marketing
Email marketing has the amazing potential for ROI, as it costs hardly anything to perform. Start collecting subscribers from your existing customer base, your social media, and other new opportunities; from there, even a simple content newsletter can help you to increase traffic to your site, increase engagement with your brand and keep your brand at the forefront of your audience.
Feel free to contact us and ask us about these online marketing strategies you needs if you have a project on which you would like us to quote. We hope you’ll hear from us soon.